Saveology.com® Wins incredible ICE Naming Rights Promotion - Florida Panthers Official Practice Facility is Now the Saveology.com Iceplex
Local South Florida Businesses who Purchased Four Season Seats Participated in Season Long Promotion
SUNRISE, Fla. – June 16, 2010 -- Sunrise Sports & Entertainment announced today that Saveology.com is the winner of the 2009-10 season-long incredible ICE naming rights promotion. Effective immediately, the Florida Panthers official practice facility in Coral Springs will be known as the Saveology.com Iceplex. Any local South Florida business that purchased four lower level season seats was eligible for the random drawing, which took place on January 13.
The promotion grants Saveology the naming rights to incredible ICE – valued at over $300,000 in promotional exposure – for one calendar year, but Saveology has already chosen to extend the agreement through the 2011-12 Season.
As part of this fully integrated partnership the Saveology.com Iceplex will receive exposure through a number of internal and external mediums including online, social media, print, in-arena, television, radio, and more. In addition, the Coral Springs facility will be fitted with new indoor and outdoor signage and an updated color scheme and employee uniforms to reflect the name change.
"The incredible ICE naming rights promotion was an innovative and unprecedented promotion in major professional sports," said SSE president & COO Michael Yormark. "Saveology and the newly named Saveology.com Iceplex will benefit from the incredible exposure that comes with being the Panthers official practice facility, and one of the top recreational skating facilities in the country."
"Saveology.com is very fortunate to be the recipient of the incredible ICE naming rights promotion in addition to our existing sponsorship,” said Saveology.com EVP, Reid Shapiro. "The extension of our relationship with SSE, coupled with the new Saveology.com Iceplex training facility partnership and exposure, continues to surpass expectation and further solidify our continued support within the South Florida community."
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center welcomes more than two million guests each year.