Benzion Aboud was born to build things: successful businesses, profitable partnerships and game-changing technology. Now he's building the way tomorrow's consumers will search for, compare and buy residential services.
A life-long entrepreneur, Aboud's latest endeavor is Saveology.com®. This leading comparison-shopping portal enables consumers to comparison-shop and buy home services like cable TV, satellite television, Internet, phone service, home security, warranties, moving services, technical support and various financial and insurance products.
"This is a game-changer," says Aboud, president and founding member of Elephant Group, Inc., where 800 people in two state-of-the-art facilities in Florida and New Jersey handle 350,000 calls and sell more than 150,000 products and services each month. In July of 2008, the company expanded its South Florida headquarters through the addition of the MyTechHelp 10,000- square-foot Technology & Welcome Center, in addition to the existing 30,000-square-foot campus. With projected gross sales well over $100 million for 2010, future projections call for sales to triple within four years.
The company's success comes from being first to market as a one-stop destination for fast, unbiased comparisons and the best values on the most common home services. At its foundation, the concept promises choice and convenience. Consumers can purchase services directly from Saveology.com, from one of 18 product-specific websites like BuyVerizon.com and BuyComcast.com, or via major retailers like Radio Shack that have the Saveology.com home services decision engine - or Saveology Engine - on their websites. In all, millions of Americans visit these sites each month.
Early on, Aboud locked in partnerships with the country's largest phone, cable & satellite TV and home security companies. This allows Saveology.com to offer access to services at prices available nowhere else.
Today, Saveology.com's pioneering concept is changing the way people shop for and buy residential services. Until several years ago, people booked travel and bought music in retail stores. "If you told Sam Goody in 2003 no one would be shopping at their retail stores, but would shift to online purchasing within six years, they would have laughed," he says.
Saveology.com is Aboud's latest enterprise. He opened his first business - a wireless phone store - while still in college in New Jersey. In 2002, he sold his 120 locations from Connecticut to Florida to Cingular Wireless. His next business grew to become Echostar's (now DISH®) largest seller of satellite television. The company topped sales of over 300,000 new customers by 2006 before diversifying beyond satellite TV into the Multi-Service Operators (cable), telephone companies and home security businesses under the homes.org brand (the company was rebranded as Saveology.com® in 2008).
Saveology.com's parent company, Elephant Group, Inc., debuted at No. 1,491 on the 2007 Inc. 5,000 list and was ranked No. 31 among all companies of Southeast Florida in the Advertising & Marketing category. The company has remained a fixture on the list consecutively for years 2008, 2009 and 2010.
Saveology.com is a Pillar Sponsor of the Florida Panthers NHL franchise and the Naming Rights sponsor of the newly renovated Saveology.com Iceplex, a 75,000 square foot, twin ice skating and entertainment facility located in Coral Springs, Florida. Additionally, the MyTechHelp technical support brand added Bill Rancic, Season 1 Winner of The Apprentice, as the spokesperson with a series of commercials, also featuring a cameo by Giuliana Rancic. In July 2010, MyTechHelp became a Major League Baseball sponsor of the Philadelphia Phillies baseball franchise.
In 2009, Benzion Aboud was named one of the region's Top CEOs by the South Florida Business Journal and in 2010 he was honored as a Top Entrepreneur by Business Leader Media. Aboud and Saveology.com are also active philanthropists. He and Saveology.com support the Chris Evert Children's Hospital at Broward General Medical Center in Fort Lauderdale, and Aboud is a committee member of an annual Cystic Fibrosis Charity event.